Course curriculum

  • 1

    Introduction

    • What is a blurb?

    • Parts of the blurb

    • Do's and don'ts

    • Blurbs quiz

    • Write MUTs *before* the blurb
  • 2

    Part 1: Pain

    • Intro and examples

    • Guidelines

  • 3

    Part 2: Bullets

    • The 'promises' of your book

    • Good vs bad bullets (examples)

    • Come up with 'sausage' after 'sizzle'

    • 'Borrow' bullets from other books

    • Bullets as the framework

    • Types of bullets

    • Evaluate your bullets

    • Members' bullets (more examples!)
  • 4

    Part 3: Bio

    • How to write an effective author bio

    • Author bio guidelines

    • Author bio examples
  • 5

    Blurb checklist

    • Words/phrases to avoid

    • Max number of words in the blurb

    • Fix 'minor' errors

    • Blurb checklist
  • 6

    More info

    • How Kindle book blurbs appear on Amazon

    • Try it in the real world

    • Read out loud words you write

    • 'First draft' blurbs

    • Blurb lessons from a sales letter (Sarah Staar)