Course curriculum

  • 1

    Welcome!

    • Introduction to Book Promotion

    • First things first

    • Don't be afraid to spend money on promotion
  • 2

    Promoting on Amazon

    • Promoting on Amazon

    • Book categories

    • Pricing your book

    • Amazon ads

    • The Look Inside feature

    • KDP Select + free book promotions

    • Getting reviews
  • 3

    Promoting on air and online

    • Promoting on air and online

    • Promote to AP members

    • Get your book to #1 (Fiverr)

    • Facebook promotion

    • Press release + Guest blogging

    • Promote on podcasts

    • Promote on radio

    • Book promotion via HARO

    • The King Arthur Approach (tip on upselling)
  • 4

    Promoting at events and face-to-face

    • Local groups / book clubs

    • Bookshop promotion

    • Create connections with important people

    • Public library promotion

    • The Lost Weekend (John Lennon x May Pang)
  • 5

    More Info

    • Questions

    • Do something every day