Course curriculum

  • 1

    Book Promotion XL

    • Introduction
  • 2

    Promotional photos

    • Promotional photos to take

    • Tips on taking photos

    • Publicity photos of your book (mock-ups)
  • 3

    Promoting to members by email

    • Promotion to members: email examples + checklist

    • How to get links for different Amazon sites

    • Create a bit.ly link

    • Rebrandly – short link creator

    • Shorten Amazon link url

    • 'Lessons learned' free gift

    • Promotional email: Quick Tips

    • "Don't buy this book if..."
  • 4

    Amazon Ads

    • About Amazon Ads

    • More on the Look Inside feature

    • More on pricing your book

    • Amazon's royalty options

    • Warning re affiliate links
  • 5

    KDP Select

    • What is KDP Select?

    • Free book promotions

    • Kindle Countdown Deals

    • Book lending on Kindle
  • 6

    Great on Kindle

    • What is the Great on Kindle feature?

    • Kindle quality requirements
  • 7

    Getting reviews

    • How to Beat Alcoholism book reviews

    • Send free copies of your book in exchange for reviews

    • 'Model' reviews

    • 'Amazon Verified Purchase' reviews

    • Write reviews for others = Get reviews back

    • Getting reviews from popular book reviewers

    • Reviewer 'eligibility'

    • DON'T buy reviews

    • Don't review your own book

    • Get the first review within 48 hours
  • 8

    Promoting online

    • Facebook groups

    • Twitter

    • Websites

    • Promotion via magazines

    • 'How-to' videos on YouTube

    • Promotional videos

    • How to create a HARO account

    • HARO: Example queries
  • 9

    Promoting offline

    • Recording a presentation

    • Six degrees of Kevin Bacon
  • 10

    Content 'sharing'

    • Others using your content

    • Contribute content to others' books

    • Quote well-known people in your book
  • 11

    Others

    • Targeting a specific community

    • Promoting your book's audio version

    • Fiverr: Write a press release

    • Testimonials

    • Royalties to charity

    • Illumibook app