Course curriculum

  • 1

    Introduction

    • Step into the shoes of your reader

    • Top stroke doctor becomes the patient

    • Don't 'cover all the bases'

    • Write MUTs before the blurb

    • Write to one person (E Myth Revisited)
  • 2

    What is a Made-up Testimonial?

    • What is an MUT?

    • MUT examples

    • Parts of an MUT
  • 3

    Parts of an MUT

    • Title and Subtitle

    • Avatar

    • Hell situation

    • Book highlights

    • Heaven situation

    • Summary
  • 4

    How to write MUTs

    • Writing MUTs: an overview

    • Write 2-3 MUTs

    • Be specific and practical

    • More about MUTs

    • Using AI to write MUTs
  • 5

    How to tell if your MUTs are effective

    • A good vs bad MUT

    • MUT quiz

    • Summary + MUT checklist

    • MUT submissions
  • 6

    More info

    • Member insights on MUTs

    • Another way to write MUTs

    • Writing MUTs can help you write a sequel